VeChain, UFC enter multi-year marketing collaboration
VeChain's branding will be integrated into UFC assets and events, giving the blockchain marketing visibility across millions of UFC fans.
NBA sponsorships hit record high of $1.6B on the back of crypto, tech deals
NBA sponsorships hit a record high thanks to crypto deals, reaching $1.6 billion in the 2021-22 season.
Qatar hosts the first metaverse FIFA gaming tournament
The best player in the first EA Sports FIFA 22 Champions Cup hosted in Qatar will walk away with $25,000.
Manchester City to celebrate clubs iconic moments with NFT collectibles
Premier football club, Manchester city partners with Animoca Brands Quidd marketplaces for unique collection of NFTs.
Sorare partners with Major League Baseball to launch fantasy NFT Game
Major League Baseball and MLB players partner with Sorare to launch fantasy game
Chelsea’s new shirt sponsor is a crypto platform
Chelsea becomes the second club in the English premier league to have a cryptocurrency platform as one of its main sponsors.
Mining Capital Coin CEO charged with $62M crypto fraud
Mining Capital Coin CEO Luiz Capuci Jr. faces multiple charges and may be sentenced to up to 45 years in prison if convicted on all counts.
Algorand signs a sponsorship deal with FIFA; ALGO surges 20%
This partnership will see Algorand become this year’s World Cup regional supporter in North America and Europe.
Liverpool FC in talks with unnamed crypto firm over £70M sponsorship deal
Liverpool Football Club is in talks with an as yet unknown crypto exchange for its main shirt sponsorship, but do fans want association with crypto at their clubs?
Liverpool Football Club’s foray into NFTs branded a disaster
The LFC Heroes Club Collection auction ended this week with around 94% of the available NFTs unsold. A look at the public feedback towards the project shows the average fan isn't interested.
Zilliqa’s breakout: A look behind the numbers
"Sleeping giant" Zilliqa surprised the market with a huge breakout last weekend. But a look behind the price action reveals a reversal was always on the cards.
Fan token dev Socios inks $20 million promotion deal with Lionel Messi
Over the next three years, Messi will help Socios.com “create a more connected and rewarding future for fans around the world.”
NFL finally allows crypto sponsorship, with restrictions
NFL that teams will now have permission to seek blockchain partnerships under certain criterias.
Crypto.com becomes the official sponsor of the FIFA World Cup in Qatar
The fast-growing crypto platform is looking to tap into yet another major sports market.
Tennis player Naomi Osaka becomes Global Ambassador of crypto exchange FTX
The four-time Grand Slam singles champion will “focus on bringing women onto the platform and into the future of Web3.”
Former Chelsea star’s NFT collection drops 90% in past month
Former Chelsea players who endorsed the project previously have deleted their endorsements from Twitter.
NFTs are coming to collegiate sports in this new marketplace
NFT producer RECUR has launched the first and largest collegiate sports NFT destination NFTU, where users can buy, collect and trade best college basketball moments as NFTs.
Polygon includes $23 billion sports betting company DraftKings as network validator
Ethereum scaling solution Polygon includes the NASDAQ-listed DraftKings sports betting company as a network validator on the Polygon network. It’s the first time a major publicly-traded firm has taken an active role in blockchain governance.